"Stop the Child Murder."

I have been saying for years that the only way to get people to care about road safety is to call-out the child murderers: this link shows how it worked in Holland.  It also worked against drunk-driving here.  Remember those controversial commercials in the 80s?  Everybody had 'one for the road' before then.  'Cycling advocates' should stop thinking about themselves first: that's what drivers do.  Drivers have no defence against getting called-out on endangering children.  Get this message out, then get some real enforcement.